Passionately International
Our research has been set in international contexts ever since our founding in 1987. This might seem logical, given that virtually all our customers are global players, but on the other hand we have always considered ourselves
“rooted in Heidelberg but at home the world over”.
Our staff members share a passionate curiosity in new markets and the respective everyday cultures.
They monitor and analyse the development of countries that were blank spots on the map just 10 years ago, and they advise our clients on how to achieve the delicate balance between global brand management and local habitus/product routines.
Nothing fazes us, no matter how unusual – but we can do “NORMAL” too . . .
Admittedly, Australian hairdressers and car drivers in Dubai are not the kind of target groups we survey on a day-to-day basis. But no matter how unusual the study, we always find a way of producing the quality that people have come to expect from GIM.
Generally speaking, we make our entire research and method portfolio available for your global projects, whether basic or complex, qualitative or quantitative, ad hoc or tracking.
You can be sure of receiving top-level, customised service at an attractive price, because we too are a global player, like so many of our clients.
We Bank on Values and Commitment
Rather Than Lengthy Contracts
We do of course draw up agreements with research partners for our operative work. But the character of the network is determined by shared values and principles, on the basis of which we conduct research and collaborate.
Quality structure
The quality standards that apply to market research are important formal norms but merely represent hygiene factors. We go one step further and set store by an applied culture of quality – not just on the part of GIM but on the part of our research partners too.
Trust
Two of the principles on which we base collaboration with our partners are trust and fairness, which is not to say we dispense with professional check mechanisms and quality control.
Transparency
We grant full transparency regarding the structure of our international network. The institutes know about each other and can in turn network with one another via our partner login, for example.
Independence
When it comes to qualitative research, we generally tend to work with institutes that are not affiliated to any of the major, well-known market research chains and that are instead free to make their own independent decisions.
Sustainability
We work with our partner institutes on a sustainable basis to produce quality standards of a consistently high level.