Market research around care, cosmetics, fashion and baby products
 

Care and cosmetic products are probably among the best-explored consumer goods. In fields as manifold as skin care, decorative cosmetics or exclusive fragrances – brand positioning surveys, U&A studies, shopper research and pack and product tests are standard for many manufacturers and the category experts at GIM.

Yet, this industry is also facing enormous challenges: Permanent pressure for innovation and at the same time high market saturation. Increasing skepticism among consumers regarding benefits and ingredients. Increasing pressure from retail. Digitalization of distribution and, in the future, even of the use of care products.

These are precisely the issues body care experts at GIM are dealing with: What does it mean if the shower gel automatically reorders itself shortly before you run out of it? When will the first lipstick with individual color selection come out of the 3D printer? What other trends will follow after “free from” certain substances?