The POS: The main site of competition
 

For an increasing number of companies, the POS has become the primary site of competition for customers.

GIM’s POS Research can help you analyze and understand shoppers’ actions – and exactly where it all happens: at the Point of Sale. Only here – at the Point of Truth – do consumers come into contact with the entire competitive field.

For this reason, it is imperative that companies position themselves in this increasingly price-driven environment with innovative concepts.

The GIM Shopper Research concept:

• Our research focuses on the shopper

• We investigate the shopper behaviour in real shopping situations and as often as possible at the real POS

• We complement the observations of actual shopping behaviour with verbal explanations concerning shopping behaviour

• Our approach combines qualitative understanding and quantitative sampling – for a deeper understanding of how shoppers behaviour

• We use models developed specifically to describe buying processes – the GIM Shopping Missions & Strategies