Market research around household cleaning and washing
 

Washing and cleaning products are taken for granted in every household and are also an integral part of the GIM industry portfolio. As with all other FMCG, the challenges consist in the permanent pressure of innovation and competition and at the same time increasingly demanding customers and differentiated customer needs.

In an area with rather low consumer involvement, convincing the target group with new products and benefits can be a challenge. The call for intelligent, innovative product solutions and the change of traditional role models requires manufacturers to break new ground in terms of product development, communication and design. 

Our homecare specialists accompany you through the entire research process, from the generation of inspiring consumer insights to the testing of product concepts and communication approaches.