Suites

We understand our suites as a versatile bundle of research solutions from which we always pick the ideal, tailor-made study design for your research question. These modular research solutions often interlink different methods or put the research focus on a specific topic, a specific target group or research area.

We cover a large range of your research topics and research questions and at the same time obtain a holistic image of the consumers. In this way, we ensure that you get that crucial “look at the wider picture” and that the research perspective is a valid one.

Some examples out of more than 20 suites:

GIM Brand & Image offers brand core analyses, brand development, brand stretching and more on the basis of all our quantitative and qualitative methods to be combined. GIM ICU™ comprises GIM B®AND as our brand model.

GIM Clinics have always been the centre of our Automotive research. We tailor them to your every requirement: from standard approaches to highly complex and multi-method clinics, from small-scale qualitative versions to large-scale qualitative-quantitative events with 40 or more cars. We even conduct dynamic clinics, drive tests, fly-ins and fly-outs, VR clinics and more

GIM Consumer Immersion is recommended if you want to identify the true needs that are relevant in real life. On the basis of these results, you will be able to develop practical and valid offers like concepts, products and services

GIM Customer Journey offers an elaborate set of qualitative method modules that enable you to recreate and understand complex purchase decision processes (e.g. cars, insurances, etc.) in a realistic way. Customer Journey studies offer one great benefit: they promptly present you with actions that need to be taken with regard to your specific target group.

GIM Design Experience consistently focuses on the users and their design needs. In this way, we as market researchers, we add a different and new angle to design research. Our central question is: How is design perceived? Which feelings does it trigger? This kind of impact research is more than just an evaluation of products‘ usability. It consequently identifies users’ needs in the area of design and reveals how they can be fully satisfied.