Methods

GIM has always offered one of the widest ranges of methods on the research market. We do offline and online research, quantitative and qualitative research, tailor-made and standardized research. With our broad portfolio we also highlight our positioning as leading full-service agency.

 

A few examples out of about 50 different methods (data collection & analytical; quant & qual; online & offline; taylor-made & standard):
 

  • Car Clinics: Collecting the relevant target groups' evaluation of certain vehicle characteristic

  • Co Creation Workshops: Creatively working on research questions together with clients and consumers 

  • Ethnographic Research: Researching consumer behaviour and attitudes in the consumers’ living environment

  • Conjoint Analysis: Identifying the characteristics of an “ideal product” or the “ideal service” from the consumers’ point of view

  • KPI Analysis: Identifying the central success factors (Key Performance Indicators KPIs) of marketing measures

  • Funnel Analysis: Identification of drivers and barriers on the way from being aware of the product to purchasing it so that appropriate measures can be taken during the respective stages in order to open up additional potential

  • Home Use Tests: Conducting usability tests at test persons’ homes and thus eliminating the studio effects

  • Lead User Groups: Research with trend-leading consumers to generate ideas/concepts for innovations in cooperation with the consumers

  • Netnography: Qualitative analysis of discussions in the internet

  • Online Diaries: Documentation of everyday life, product usage, shopping exercises, brand experience, media usage, experiences with diseases etc.