Market research in the automotive industry
 

Automotive market research, an area established in the market for 30 years, has been an integral part of the research competence of our institute since its foundation. We do research for a broad client base from the automotive and utility vehicle sector, as well as for manufacturers of two-wheeled vehicles and for clients from the supply industry. Through systematic growth, both in terms of staff and of sales volume, GIM Automotive has evolved into one of the strongest sectors in the “GIM universe”.

We offer relevant analyses and implementable recommendations for any research question related to product, brand, communication and target group. As far as methodology is concerned, GIM Automotive rests on two pillars: ad hoc research and tracking studies.

At the core of our ad hoc research are Car Clinics, mostly design and concept clinics, reaching from standardized to highly complex and multi-method projects. Besides, we enjoy exciting test drives with semi-autonomous vehicle prototypes, studies on the perception of fragrance in the vehicle interior, or ethnographic studies with electric vehicles. We develop a tailor-made study approach for any ad hoc study question.

The subjects of our tracking studies are mostly brand image, product performance or the effectiveness of communication measures. Many tracking studies are conducted in more than 50 countries with up to 200,000 online interviews per year. Automated charting and dashboard reporting are standard at GIM.