Software & Analytics 

We use conjoint analysis to find out which combinations of different features of a product are most attractive.

We use advertising media and advert tests to find out whether your advertising measures actually achieve what you intend.

With our funnel analyses, we can examine a customer's path to a specific destination and identify phases with a high bounce rate.

With GIM Salesbooster, we find the optimum pricing strategy: we help with pricing and bundling through to portfolio optimisation.

With GIM NetListener™ we analyse the perception of your brand on Instagram, Tik Tok & Co. and show you new perspectives.

We use image and text semiotics to analyse elements of brand communication for hidden meanings and associations.

With our packaging tests, we find the optimum packaging design and show you which elements are really important.

With GIM S.P.I.C.E, we accompany you throughout the entire UX cycle. From persona and idea development to realisation and evaluation.

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.