Brands not only represent products, but also embody emotional and symbolic values. Our brand research aims to deepen this understanding and find out what people think about your brand and how they relate to it.
We use customised methods to help you capture the essence of your brand and increase brand awareness in the long term. We help you to decipher the nuances and perceptions that characterise your brand in the eyes of your target group.
Our brand research is closely linked to target group research.
Solutions for greater brand understanding
In the 2021/2022 image study by marktforschung.de, we took first place in the categories of quality, methodological expertise and consulting expertise.
We are certified according to ISO standard 20252:2019 - the most comprehensive and important international standard for market research.
